When campaigns are sent out to your IG subscribers from Kiire and there is a difference in the number of subscribers for some campaigns. It simply means that those subscribers that were removed have been marked as ‘Unavailable’.
Subscribers being marked as Unavailable means that, you or your business has not engaged with that contact for 7 days. Facebook has a policy that after 7 days of not engaging with any contact, it won’t be possible to chat with that contact except that contact first sends you a message.
Hence, any campaign, broadcast or message that is sent out by you won’t be received by that contact until you are messaged by the contact.
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